Many Ways to Get Involved


The Backroad Challenge wouldn't exist without an army of dedicated volunteers. 

We use volunteers in a unique way at the Backroad Challenge.  We first split our event up in to several areas of responsibility.  Examples would be handling parking, a rest station, post-event cleanup, bussing tables at the Festival, etc. We then ask local non-profit groups to apply for those functions.  The chosen groups then assemble their team of volunteers and handle that function on the day of the event.  

The Backroad Challenge then shares a portion of the proceeds with these groups as a way of saying thanks, and as an opportunity to support the community. As a non-profit foundation, it's our intent to give the money away anyway, so what better than to donate to our local non-profit groups that help us with our Ride and who also do so much to enhance our community.

We find that the delegation of these functions to our non-profit friends makes for a better overall rider experience, and allows us to continue to grow the event. The strategy was so successful last year that we have decided to continue working with local non-profits again this year and into the future in order to make the Backroad Challenge better each year.

So if you have a non-profit group interested in putting together a team of 5-10 volunteers for a specific function at our event on Saturday, May 22, 2016 please email Leland Fishman at or call 707-974-7138


If you are not a cyclist or would like to make a donation to the Petaluma Sunrise Rotary Foundation (a 501(c)(3) charitable foundation), mail your check to 1333 N McDowell Blvd, Petaluma, CA 94954.  Thank you!

Sponsor the Sonoma County Backroad Challenge

If your company or organization is interested in sponsoring the 2016 Sonoma County Backroad Challenge, we want to hear from you. There are sponsorship levels available for every budget. Contact Sponsorship Coordinator, Bob Whitlock, at (707) 540-3243, or

Vendor and Exhibitor Opportunities

If your business or organization is interested in exhibiting at the Backroad Fest, here are the basics:

  • A standard space is 15’ x 15’
  • Cost is $100 per space
  • You provide all necessary tables, canopy, signage, etc.
  • We will provide a 110 VAC electrical outlet if requested in advance
  • Morning (6–10 AM) Location: Check-in and start of ride are at Penngrove Park.
  • Afternoon (Noon – 6 PM) Location: Finish line and Backroad Festival are at Penngrove Park
  • Vendors may sell cycling-related merchandise and services only (call if you are interested in being a food vendor)
  • Step 1, Approval: Contact Festival Coordinator, Jeff England, at (707) 799-4800, or
  • Step 2, Reserve: Mail check to Petaluma Sunrise Rotary Foundation; PO Box 101, Petaluma CA 94953. Your payment reserves your space. Include your phone number and email address. We will confirm receipt.

Online registration is now closed. 

We will have on site registration available the morning of the ride.

2016 Backroad Challenge Jerseys are here!


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